In our Profile section we will highlight people that we feel are making a difference. We decided to start with one of our own-BYU Alum Jason Bagley-Creative Director at Weiden and Kennedy and one of the brains behind the incredibly successful "Old Spice" campaign.
Jeff came and spent two days with the advertising program giving advice, talking shop, and reminiscing on his past as a former BYU student.
A few things we learned from Mr. Bagley
1. Ambitious goals + life threatening consequences = successful career. In other words, set creative goals with your copywriter or artdirector-if you don't do them, then the other person gets to embarrass the heck out of you. This type of exercise puts some "fire" underneath you to get the job done.
2. Don't worry about coming up with the perfect idea-just come up with 1,000 ideas and you'll have the perfect/great one
3. Genius doesn't exist. Just work hard
Check out vid:
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